Saturday, March 24, 2007

The Devil Wears Hennes

Yay for Madonna!

I can’t vouch for the clothes, but H&M’s PR department must be totally chuffed – The Guardian, no less, ran a photo-essay on the day the clothes hit the stores.

The ad is so cool; so visually gorgeous: and Madonna herself is so cool, so visually gorgeous, and yes, so funny – one can’t help but wonder why she has to date not made that iconic film performance. Surely with the right script and director it could still happen? It just has to! The poor woman is pushing 50 – she can’t be a dance diva forever!

The ad is Madge’s riff on The Devil Wears Prada – but this version ends happily, with the acolyte running off with the devil.

The You Tube phenomenon is fascinating, non? – with Viacom suing Google for millions, the only content producers happy about You Tube’s freedom are advertisers – totally free advertising downloaded and watched by people who are motivated to watch! Surely the Ad industry’s dream come true? I predict this is the future of advertising – product ads so sensational they achieve an indefinite half-life on the internet.

And once again Madge is on the crest of the wave. Clever girl – keep your focus on the product!

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