Divinity

Advertising – how does it work? While I did quite like the M&S food ads before they got irritating and people started sending them up, I can’t say any one of these highly seductive and beautifully shot exercises in food porn really made me buy anything.

Last Friday Jonathan Ross ate (noisily and messily and very fast) an M&S chocolate pain-au-chocolat-and-butter pudding. The sight was gross, and Jonathan was careful to tell us this pudding was more dangerous to our health than anything Pete Doherty has recently ingested could be. So I rushed out the next day and bought my own Simply Divine Bread and Butter pudding. Not the pain au chocolat version, the ordinary one – I’ve made my own pain au chocolat pudding and definitely prefer a more classic approach.

I specially didn’t read the nutritional info on the pack until the next day. But it is fantastically bad – so bad M&S only gives the info “per half pack” – basically, if you eat the whole pudding (as Jonathan and I did, and you will if you get your mitts on one), the calorie count is just short of 1400. About 100g of fat and 100g of sugar.

Simply divine, though! – totally gets my award for the best bread and butter pudding ever.